Media Kit & Press Center
Everything needed to report accurately on South West Georgia Homecare: an institutional fact sheet, approved boilerplate language, press desk response standards, downloadable brand assets, and the privacy rules that govern coverage inside a client's home.
At a glance
Verified descriptors for use in reporting. The press desk will confirm current licensure and service status on request.
Press desk
Please include your outlet, topic, and filing deadline in your first message so we can route it correctly.
Approved language
Three approved lengths, cleared for publication without further review. Copy one directly into your story or release.
Event programs, broadcast captions, partner directories
South West Georgia Homecare is a locally owned, non-medical in-home care company based in Albany, Georgia. The company is building technology-enabled personal care, respite, and care coordination services for families across the Southwest Georgia region.
News release footers, article citations, regional journalism
South West Georgia Homecare is a locally owned, non-medical in-home care company headquartered in Albany, Georgia. The company is building a technology-enabled home care model intended to make care coordination, family communication, and caregiver operations more connected for families across the Southwest Georgia region. SWGA Homecare develops its own care coordination software so families, caregivers, and healthcare professionals share the same clear picture of a care plan, and works alongside the clinicians and case managers already involved in a person's care. The company is in its development stage and is organized to operate under Georgia licensure requirements.
Investor briefings, long-form features, institutional partners
South West Georgia Homecare is a privately held, development-stage healthcare company headquartered in Albany, Georgia. The company was founded to address a specific regional problem: rural Southwest Georgia families carrying care for aging parents and relatives with disabilities often have no reliable guidance about what help exists, and face persistent caregiver turnover when they do find help. SWGA Homecare is building a locally owned, non-medical in-home care organization around its own technology — care coordination, visit documentation, caregiver workforce operations, family communication, and governance tooling including append-only audit logging and emergency preparedness readiness. Alongside direct home care, the company operates the Healthcare Access Network, a platform through which independent, Georgia-licensed clinicians offer telehealth and care access to patients across the region. Those clinicians practice under their own licenses, retain full clinical responsibility, and bill under their own NPI; SWGA Homecare provides the technology infrastructure and takes no share of professional fees. The company is organized to operate under Georgia Department of Community Health licensure requirements, and its growth framework sequences licensure, service capability, and regional expansion in stages. South West Georgia Homecare is led by founder and Chief Executive Officer Justin Atkins.
Interviews
Founder & Chief Executive Officer
All on-the-record company statements are made by the Chief Executive Officer unless the press desk designates another representative in writing.
Available formats
We do not comment on individual clients, individual patients, or the care decisions of independent clinicians.
Brand library
Approved for editorial and partner use. Please do not modify the marks.
Primary full-color lockup for print, web, and broadcast lower thirds.
Download
Standalone Georgia-and-heart mark for avatars, favicons, and bugs.
Download
512 × 512 pixel raster mark for app listings and social profiles.
DownloadHeritage Navy
#0A2540
Primary brand color, headlines, mastheads
Care Teal
#0D9488
Clinical and departmental accents
Southern Gold
#D97706
Calls to action and highlight rules
Canvas
#F8FAFC
Backgrounds and document canvas
Need a reverse (white) mark, vector lockup, or a specific crop? Email media@swgahomecare.com.
Documents
Approved biography of the founder and Chief Executive Officer.
Download PDFReference material for discharge planners, case managers, and clinic partners.
Download PDFThe 2026 Corporate Overview is available to institutional reviewers on the company page.
Privacy & ethics
Home care happens in people's homes. These rules protect the families we serve and keep coverage accurate.
Care is delivered inside private homes. No photography, filming, or audio recording may take place in a client's residence without that client's prior written permission and the company's coordination.
Any identifiable client or patient information, image, or voice requires a signed, unrevoked HIPAA media authorization on file before publication. Requests are reviewed by the company before any visit is scheduled.
Employees may decline interviews without consequence. Statements by individual caregivers represent their own views unless the company confirms otherwise in writing.
Clinicians in the Healthcare Access Network are independent and licensed in Georgia. They retain clinical responsibility for their patients and bill under their own NPI. Please attribute clinical decisions to the treating clinician, not to SWGA Homecare.
SWGA Homecare is a development-stage company. Please do not describe the company as accredited, as holding hospital contracts, or as operating statewide. The press desk will confirm current licensure and service status on request.
If a published story contains an inaccuracy about South West Georgia Homecare, email media@swgahomecare.com with the headline and publication date. We will respond with a documented correction request within one business day.