About Us
Rooted in Southwest Georgia, built for the families who live here
We are a locally owned, non-medical in-home care agency based in Albany, Georgia — not a franchise call center three states away.
Our Story
A higher standard of home care for Dougherty and Lee counties
South West Georgia Homecare began at home. Our owner, Justin Atkins, grew up alongside a brother with cerebral palsy and watched his mother carry the weight of that care largely alone — with no one to tell her what help existed, which programs her son qualified for, or where to turn next.
What help she did find was often worse than none at all. Caregivers arrived late or not at all, changed week to week, and too many of them treated the work as a shift to get through rather than a family to look after. The cost of that landed on a mother who was already stretched past her limit.
So we built the agency that family needed: local coordinators who answer the phone and point families to the resources they are owed, caregivers who are screened and held to a real standard, registered-nurse oversight on every plan, and documentation families can actually see.
Today we serve seniors and recovering adults across Dougherty, Lee, Worth, Terrell, Mitchell, Calhoun, and Baker counties — and we measure ourselves on how quickly we answer, how long our caregivers stay, and how well families sleep at night.

Our Core Values
Five commitments that shape every shift
Integrity
We quote honestly, document accurately, and tell families the truth even when it is not the easy answer.
Respect
Clients direct their own care. We follow their routines, preferences, and pace — not our convenience.
Dignity
Privacy during personal care, proper names, and a voice in every decision about their own home.
Excellence
Nurse-reviewed plans, ongoing training hours, and supervisory visits that verify quality in person.
Community First
We are Southwest Georgia neighbors hiring Southwest Georgia caregivers, invested in this region long-term.
Leadership & Founding Team
Founder-led, with a founding executive team being built now
Justin Atkins leads the company as Founder & CEO. The founding vice president roles below are open and currently accepting candidates.
Justin Atkins
Founder & CEO
An Albany native whose brother lives with cerebral palsy, he watched his mother struggle to find reliable caregivers and clear answers. That experience — plus more than a decade of health care leadership — sets the standard this agency is held to.
Founding VP, Communications & Community Affairs
Executive Leadership · Remote
Leads public affairs, healthcare provider relationships, and community outreach so families across Southwest Georgia know where to turn for care.
Founding VP, Strategic Partnerships
Executive Leadership · Remote
Builds the external partnership strategy from the ground up, developing relationships with health systems, provider groups, and community organizations.
Founding VP, Grants & Strategic Funding
Executive Leadership · Remote
Creates the funding function from the ground up — identifying and prioritizing grant and philanthropic opportunities that fit the company's mission.
Founding VP, Finance & Capital
Executive Leadership · Remote
Owns the company's financial architecture: financial model, budgeting and forecasting, cash-flow management, unit economics, reporting, and investor readiness.
Founding VP, Technology & Engineering
Executive Leadership · Remote
Owns the technology architecture behind care coordination — the family and caregiver tools, visit verification, and the safeguards that protect health information.
Founding VP, Clinical Affairs & Network Quality
Executive Leadership · Remote
Defines clinical governance and the standards used to vet and support the independent licensed clinicians in our provider network.
Founding VP, Operations & Care Delivery
Executive Leadership · Remote
Owns how care gets delivered: shift coverage, caregiver hiring throughput, documentation discipline, and the playbook for each new service county.
Quality Assurance Guarantee
How we protect the person in the chair
Rigorous caregiver vetting
National and Georgia criminal background checks, motor vehicle records, drug screening, license verification, and a minimum of two verified professional references before a first shift.
Ongoing paid training
Annual training hours in personal care technique, transfers and fall prevention, infection control, dementia communication, and emergency response — all paid.
Family communication standards
Documented shift notes, a named coordinator you can reach directly, scheduled progress calls, and same-day notification of any change in condition.
Supervisory quality checks
In-home supervisory visits during the first two weeks of service and on a recurring schedule thereafter, with care plans updated as needs change.
If a caregiver match isn't right, tell us and we will replace them — no penalty, no awkward conversation.
Meet us before you commit to anything
The in-home assessment is free, takes about an hour, and ends with a written care plan you own — whether or not you hire us.